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Tag: social marketing

The Joy Of Not Having To Explain

carriealexander April 8, 2014 App Development, Family Business, Kalley's Machine 3 Comments

I was desperately trying to get my kids out the door of a friend’s house the other day. We were all having so much fun, but  I had to get home to attempt some “social marketing.” Just as we were about to leave, I took out my phone and my friend asked if she and her kids could see Kalley’s Machine, our family’s first interactive story. Well, Ok, I guess.

Watching people react to Kalley’s Machine, for me, is very similar to watching them look at our family photo in the church directory a few years ago.  When the church decided to do a photo directory, Jon happened to be in his “wads of cash”  phase, where he held up money in every SINGLE picture that anyone took of him.  Normally, he just posed with whatever cash he had in his pockets. Picture a white guy trying to look gangsta by holding up two dollars, while posing with a bride and groom. It was like that. All the time. But given the opportunity of an Olan Mills church photo shoot, he stopped at the bank to get ninety singles and a ten to wrap around them (because it was ‘all about the Hamiltons’). The bewildered lady taking our picture had to ask him several times to move the cash out of the baby’s face.

Later, when the church directory was published, there was quite a range of reactions to the “A” section:  awkward silence, concern (“Um, Carrie, why is Jon is holding up money in your church picture?”), mild amusement, and occasionally, delight.  We really just did it to make something mundane a little more colorful. But it also had the interesting side effect of tuning us in to kindred spirits who shared our opinion that church directory photos are a wonderfully unexplored medium for self-expression.

We’ve been trying to rethink our priorities as a family the last few years. And in light of those priorities, we’re experimenting with our lifestyle to see if we can shape it more instead of letting it shape us. RocketWagon is part of that experiment. We want to make meaningful stuff and spend more time together. We want our kids to learn some real-world artistic and business skills by being involved, even at their young ages.

However, experiments fail. We may find out sometime in the near future that we have spent an exorbitant amount of time, not on a financially viable business, but on a hobby.  We love the idea of paying the bills by selling something that we have made together, but we may end up rudely awakened from that dream.  Sometimes we wonder if the reason we don’t see many other people doing this is that it simply doesn’t work. Sometimes we wonder what on earth we are doing. And it’s a little scary.

That’s why it was so refreshing the other day when I pulled out my phone, showed it to my friend, and didn’t even have to explain.  She got it.  Her face lit up.  I didn’t have to tell her why this little interactive story is part of a bigger dream. She understood because she has a similar dreams.  We may be crazy.  But it’s good to know that we are not alone.

It makes me wonder what her church directory picture looks like.

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On How I Am Rocking This Social Marketing Thing.

carriealexander March 11, 2014 Family Business 6 Comments

One of my jobs in our new little family story company is social marketing. I am totally owning this.

I had lunch at Kalley’s school today.  I sat next to Abby, and Kalley sat next to her, then Hadley.  On the other side of me was Emma, and next to her was Lauren.  Everyone who wasn’t sitting there totally wished they were.

I was like, “Hey Kalley, I just showed your machine to your teacher she thought it was SOOO  cool.”

And Abby was like “WHAT!!!!!!”

And I was like, “Kalley tell her what.”

And Kalley was like, “Well I was listening to a song and this idea popped to my head and it was bashers and stuff and then other stuff so I drew it down and showed it to my dad.”

And Abby was like, “Mrs. Alexander I don’t know what she’s SAYING!!!!!!”

And I was like, “Let me explain.  Kalley drew a picture of a machine that makes food and showed it to her dad and we all made it into a story for the iPad that you can play with and it is really awesome and fun.”

And all four of these girls were like, “CAN WE SEE IT NOW!!!!!”

And I was like, “NO. It’s not done.”

And then some other girls at ANOTHER table were like, “What are you talking about!!”

And I said, “Kalley made a machine and we made it into an app!”

And they were like, “WE WANT TO SEE IT CAN WE SEE IT NOW!”

And I said, “NO!  Its not done!”

And I said, “We are working on sound effects. Kalley show them some of the sound effects for your machine.”  And Kalley whistled and said, “POP POP”  and they all cracked up.

And Abby had to jump out of her seat to say this:  “But what does it LOOK LIKE when it is on the PHONE!!!”

And I said, “It looks like Kalley and a cat.”

And Lauren said, “My dad is ALLERGIC to CATS!!!”

And Emma said, “My dad is allergic to CATS AND DOGS!!!!”

And Lauren said, “My dad runs 10 miles in ONE DAY!!!”

And Emma said, “My dad ran the PIG race!!”

And Lauren said, “My dad did TOO!!!!”

And I said, “I DID TOO!  That pig race is pretty hard!  Because of the hills!   So your dads must be really AWESOME runners!!”

And then we all just sat there, finishing our peanut butter and jelly and feeling happy about how their dads are awesome runners and how Abby’s mom is about to have a baby and  about how Kalley’s machine is so awesome.  And then we played Duck Duck Goose on the playground.

And as I walked away, sweaty, to my car, I thought, “I am totally rocking this social marketing thing.”    And I came home and told Jon, and he said it was only really social marketing if I posted about it here.

WHATEVER, Jon.

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