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Monthly: March, 2014

On How I Am Rocking This Social Marketing Thing.

carriealexander March 11, 2014 Family Business 6 Comments

One of my jobs in our new little family story company is social marketing. I am totally owning this.

I had lunch at Kalley’s school today.  I sat next to Abby, and Kalley sat next to her, then Hadley.  On the other side of me was Emma, and next to her was Lauren.  Everyone who wasn’t sitting there totally wished they were.

I was like, “Hey Kalley, I just showed your machine to your teacher she thought it was SOOO  cool.”

And Abby was like “WHAT!!!!!!”

And I was like, “Kalley tell her what.”

And Kalley was like, “Well I was listening to a song and this idea popped to my head and it was bashers and stuff and then other stuff so I drew it down and showed it to my dad.”

And Abby was like, “Mrs. Alexander I don’t know what she’s SAYING!!!!!!”

And I was like, “Let me explain.  Kalley drew a picture of a machine that makes food and showed it to her dad and we all made it into a story for the iPad that you can play with and it is really awesome and fun.”

And all four of these girls were like, “CAN WE SEE IT NOW!!!!!”

And I was like, “NO. It’s not done.”

And then some other girls at ANOTHER table were like, “What are you talking about!!”

And I said, “Kalley made a machine and we made it into an app!”

And they were like, “WE WANT TO SEE IT CAN WE SEE IT NOW!”

And I said, “NO!  Its not done!”

And I said, “We are working on sound effects. Kalley show them some of the sound effects for your machine.”  And Kalley whistled and said, “POP POP”  and they all cracked up.

And Abby had to jump out of her seat to say this:  “But what does it LOOK LIKE when it is on the PHONE!!!”

And I said, “It looks like Kalley and a cat.”

And Lauren said, “My dad is ALLERGIC to CATS!!!”

And Emma said, “My dad is allergic to CATS AND DOGS!!!!”

And Lauren said, “My dad runs 10 miles in ONE DAY!!!”

And Emma said, “My dad ran the PIG race!!”

And Lauren said, “My dad did TOO!!!!”

And I said, “I DID TOO!  That pig race is pretty hard!  Because of the hills!   So your dads must be really AWESOME runners!!”

And then we all just sat there, finishing our peanut butter and jelly and feeling happy about how their dads are awesome runners and how Abby’s mom is about to have a baby and  about how Kalley’s machine is so awesome.  And then we played Duck Duck Goose on the playground.

And as I walked away, sweaty, to my car, I thought, “I am totally rocking this social marketing thing.”    And I came home and told Jon, and he said it was only really social marketing if I posted about it here.

WHATEVER, Jon.

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Of Messy Beds and Bravery.

carriealexander March 6, 2014 Family Business 10 Comments

Lately I have heard myself saying to my daughter, ‘It’s not what you say, it’s what you do that matters.”  There are lots of opportunities for me to say this.  Her bed.  Her homework.  Her dinner plate.  When I notice that the bed is still not made, the conversation goes something like this:

Me: “Corbett, your bed is not made.”
Corbett:  “I’m sorry Mommy.”
Me:  “You said you were going to do it”
Corbett:  “I forgot.”
Me:  “It doesn’t mean anything if you just say that you are going to do it, it’s what you DO that matters”

And as I am saying the words, they are coming right back to my own heart.  Parenthood is awesome for that.  I realize again that I am in many ways, like Corbett, all talk.  I say all kinds of stuff, then I don’t do it.  There are countless examples.  Here is one.

In my twenties,  I worked as a nurse, and once I figured out how much I hated it, I would say things like “After I get married and have kids, I am going to stay home with them and write and illustrate children’s stories.”   I pictured myself in the second or third floor of a big old home surrounded by trees, my desk next to a window where I would work and occasionally gaze outside for inspiration while my children happily played on the floor behind me.  Fifteen years later, this has not occurred.

I did get married  and I did have kids, and not once did I sit at a desk and write while my kids played.  It was seriously all I could do to keep them alive for the WHOLE DAY and make dinner. Thankfully, I was able to do that successfully enough for several years. My girls are still alive and spend the day in 1st and 2nd grade.

And now my husband has come up with this crazy idea:  Let’s use this time to write and illustrate children’s stories together.  Wait, what?

Before I met Jon, the first thing I heard about him was that he had built his own Olympic Torch and had gone downtown to run with it 5 minutes ahead of the guy who was carrying the real torch to the Olympics.  I loved him immediately.  My friends and I agreed that it sounded like something I would do.  We were all desperately wrong.

I would never have done it. I may have had the idea, and if I did, I would have talked about it, would have imagined the crowd’s reaction, would have told all of my friends and anyone I met in the grocery store about it.  I would have said “that would be so awesome, ha!”  But that would have been the end.  I would not have:

  1. Taken newspaper with picture of  Torch to Home Depot to buy parts to build my own.
  2. Constructed Torch in Parents’ garage.
  3. Chosen appropriate outfit for Torch Run  (T-shirt that says ‘Mexico’  ).
  4. Prepared get-away vehicle for in case things go badly.
  5. Gone to downtown Cincinnati on the day of the run, and, finally,
  6. Run, while shouting “Happy Olympics” to the crowd.

This of course, is exactly what Jon did.

So here’s the thing.  Maybe I should be more careful about what I profess to want to do.   If I had never said I wanted to do this,  I would feel fine about being reluctant to write stories now.  But I think that the issue is not whether or not I want to do it.  The truth is that I am just plain terrified of failing. Maybe it all comes down to what we fear.

But the stakes are much higher than they were in my nursing days. I have two little girls watching me.  Girls who I want to be brave.  And all of a sudden, bowing to my fears has a new cost that it never had before.

So now, our whole family has a new Torch.  It’s called RocketWagon. It’s a little company where we make stories and games together (hopefully for profit). And we are going to run down the street with it together.  (Warmest thanks to those of you who have already started cheering).

I  am being offered an opportunity to become a person who  does what she said she would do.  And since these girls are following my lead, Corbett may end up being the kind of person who makes her bed.  Even better.

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